Micro Business Use of Technology and Extension's Role
Information and communication technology (ICT) has changed the way many firms operate, but little is known concerning ICT use by micro businesses, businesses employing 10 or fewer people. This article reports a study investigating ICT use by 193 Oklahoma micro business owners. These businesses actively used computers and the Internet. Many owners had Web pages, and those pages often generated a profit, although typically very small. The findings can help Extension professionals understand micro businesses better and assist them to develop programs focused on helping owners use current technology to enhance productivity and improve efficiency.
Muske, G., Stanforth, N., & Woods, M. D. (2004). Micro Business Use of Technology and Extension's Role. The Journal of Extension, 42(1), Article 7. https://tigerprints.clemson.edu/joe/vol42/iss1/7