Program evaluation is a powerful tool for demonstrating the value of Extension education to stakeholders. When presenting the results of evaluation, it is important to know exactly who the stakeholder is. As programs increasingly depend on client registration fees, it becomes essential to demonstrate to clients that they will receive return on their investment. This article points out an opportunity for Extension to improve programs and marketing by focusing evaluation to meet the decision needs of business organizations. Core evaluation articles and reports of successful Extension examples are reviewed.
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Stup, R. (2003). Program Evaluation: Use It to Demonstrate Value to Potential Clients. The Journal of Extension, 41(4), Article 2. https://tigerprints.clemson.edu/joe/vol41/iss4/2