The 1998 Farm Bill mandated collecting stakeholder input for land-grant universities. The study described here developed a model for collecting stakeholder input when developing educational programming priorities using qualitative case study methods. The study found that communication barriers existed between university faculty and stakeholders. Stakeholders were not getting the information they needed to solve daily problems. Extension agents generally lacked appropriate content knowledge and printed communications were ineffective. The article offers recommendations based on the study's findings.

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