The Food Guide Pyramid and the Dietary Guidelines are tools commonly used in nutrition education. The Pyramid has become a highly visible marketing tool, and related consumer awareness is quite high. The study reported here compared perceived consumer awareness of these tools with consumers' ability to relate the information they impart. The results indicate that, although awareness and perceived knowledge of the content of the tools is high (100%), the ability to identify food groups, appropriate number of servings, and dietary guidelines is surprisingly low and not consistent with their perceptions. These findings indicate important areas of emphasis for Extension nutrition education efforts.

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