Food Systems and Safety
Title
The Influence of Hanging Tags on Consumer Behavior
Clemson Extension Program Team
Food Systems and Safety
Publication Date
Winter 2-22-2023
Publication Number
LGP 1155
Summary
Consumers shopped for various products which conveyed additional information on hang tags in various ways. It was found that consumers invested more attention to products in which not every product in display was tagged. Consumers reported that hang tag promotions are best used for coupons and cost redemption
Publication Type
Brief
Publisher
Land-Grant Press by Clemson Extension
Publisher City
Clemson, SC
Target Audiences
retailers, distributors, marketers, brands, designers, agencies
Recommended Citation
Hurley RA, Suggs JR. Hanging Tags and Consumer Behavior. Clemson (SC): Clemson Cooperative Extension, Land-Grant Press by Clemson Extension; 2023 Feb. LGP 1155. https://lgpress.clemson.edu/publication/hanging-tags-and-consumer-behavior/.
