Using Multimedia to Help Agricultural Producers Communicate with Consumers about GMOs

Authors

Stacey F. Stearns, University of Connecticut - StorrsFollow
Jennifer E. Cushman, University of ConnecticutFollow
Joseph A. Bonelli, University of ConnecticutFollow
Bonnie E. Burr, University of Connecticut - StorrsFollow

Volume

61

Issue

4

DOI

10.34068/joe.61.04.09

Abstract

Genetically modified organisms (GMOs) and their uses are often misunderstood. Consumers are regularly unsure what GMOs are, or if they are safe for consumption and the environment. Contradictory and sometimes inaccurate information is available from numerous sources, and challenges consumers and others to separate the facts from sensationalized stories. Agricultural producers often communicate with consumers, neighbors, and members of the general public; however, they do not have information to share about GMOs. Multimedia resources can provide agricultural producers with science-based information to share with consumers. Agricultural communicators and Extension educators can create science-based multimedia resources to bridge the communication gap.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Stearns, S. F., Cushman, J. E., Bonelli, J. A., & Burr, B. E. (2024). Using Multimedia to Help Agricultural Producers Communicate with Consumers about GMOs. The Journal of Extension, 61(4), Article 9. https://doi.org/10.34068/joe.61.04.09