Rowman & Littlefield
The movement of library instruction to the online environment is only one way that librarians are seeking to meet the just-in-time needs of their patrons. Marketing of this type of instruction should reflect these changes by speaking directly to the needs of the patrons rather than to the topic of the sessions. Effective marketing of online workshops is best achieved by making a plan, diversifying modes of outreach, and by creating consistency with the library and university brands and goals.
Grant, Anne and Finkle, Diana, "Marketing Online Workshops" (2016). Publications. 130.