Document Type

Article

Publication Date

12-2016

Publication Title

Journal of Business and Technical Communication

Volume

31

Issue

2

Publisher

Sage

DOI

https://doi.org/10.1177/1050651916682285

Abstract

Big data is one of the most hyped buzzwords in both academia and industry. This article makes an early contribution to research on big data by situating data theoretically as a historical object and arguing that much of the discourse about the supposed transparency and objectivity of big data ignores the crucial roles of interpretation and communication. To set forth that analysis, this article engages with recent discussion of big data and “smart” cities to show the communicative practices operating behind the scenes of large data projects and relate those practices to the profession of technical communication.

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