Date of Award


Document Type


Degree Name

Master of Arts (MA)



Committee Chair/Advisor

Rachel Moore

Committee Member

Steven Marks

Committee Member

Jürgen Buchenau


Following the violent government massacre of students in October of 1968, Mexican youth turned away from organized protest and turned on to the likes of Jimi Hendrix and Timothy Leary to challenge established society. This project focuses on Mexican hippie culture and Mexican hippie identity. It argues that hippie culture flourished in Mexico because of the development of consumer society and offered a way for Mexican youth to rebel against traditional authority while feeling a part of an international youth culture and at the same time reshaping what nationalism meant to them. In other words, hippie culture offered youth a dual identity: one that allowed them to be a part of the international community of hippies, as well as a national community they believed was uniquely Mexican.



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