Date of Award
Master of Fine Arts (MFA)
Digital Production Arts
As consumers are more and more preferring online experiences to brick-and-mortar shopping, there is a growing need for new and creative marketing strategies that can overcome the physical distance between consumer and product. In this paper, I demonstrate how augmented reality can bridge that gap, allowing consumers to connect with a product in a way that is not possible through traditional online media forms such as images and video. To that end, this paper includes a detailed breakdown of the conception and creation of Out of the Box, an augmented-reality application developed to enable users to virtually interact with a ring by “trying on” a ring as well as by customizing the appearance of a ring in real time.
Schell, Jessica E., "Out of the Box: Bridging the Long-Distance Gap Between Consumer and Product in Online Experiences by Using AR to Facilitate a Deeper Connection Through Virtual Try-Ons" (2022). All Theses. 3782.