Date of Award

May 2020

Document Type

Thesis

Degree Name

Master of Arts (MA)

Department

Communication Studies

Committee Member

Gregory A Cranmer

Committee Member

Erin Ash

Committee Member

Joseph P Mazer

Committee Member

Bryan E Denham

Abstract

Extant research has discussed the importance of the social climate surrounding SRC reporting, especially the need to address parents’ role in concussion management. The purpose of this study was to explore motivations and barriers to parent-child communication regarding SRC reporting via the Theory of Planned Behavior (TPB). This study analyzed the attitudes, subjective norms, perceived behavioral control, and intentions toward parent-child communication about SRC reporting with 292 parents of 1st-12th graders who play contact sports. A structural equation model (SEM) was conducted to test the TPB model. The results indicate that parents’ intention toward having these conversations was determined by their attitude and subjective norm – perceived behavioral control was not a significant predictor of intention. Furthermore, parents’ intention toward having these conversations was predictive of whether they sought information to aide these conversations. Additionally, the effect of parental approach to sport participation (i.e., sport-first, safety-first, and laissez-faire) on intention and behavior was assessed, however, differences between the groups were not found. The results of this thesis provide theoretical, heuristic, and practical implications for health and sport scholars and practitioners.

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