Date of Award


Document Type


Degree Name

Master of Arts (MA)


Communication Studies

Committee Member

Andrew S Pyle, Committee Chair

Committee Member

Erin M Ash

Committee Member

Meghnaa Tallapragada


Crises in the tourism industries are repeatedly occurring and the way organizations respond have yet to reach an acceptable level expected by crisis communication scholars based on current literature and research. Through a comparative case study, cruise line crises will be examined through the lens of Discourse of Renewal and compared to hotel crises to determine how the both tourism organizations are responding and engaging with stakeholders during these crises. Furthermore, insight and implications of current crisis response efforts and guidelines on how cruise lines should transition to best practices are offered.