Date of Award
Master of Arts (MA)
Communication, Technology, and Society
Scott, D Travers
Jones , Karyn
Perpich , Diane
This thesis examines women engineers' experience in social media with a focus on identity communication. Framing as a case study, this study attempts to explore women engineers' online presence and how they utilize social media in their daily activities. Using the concept of intersectionality, this study addresses the differences of social media usage among women engineers in terms of the use of social media by professional organizations of women engineers and the use of individual women engineers. Thematic analysis was conducted to analyze the public available data from a Facebook page maintain by a well-known women engineers' professional organization. Online survey was also conducted in order to capture individuals' perceptions of using social media. Findings show, first, similar trends of using social media can be found among women engineers as the most popular social media accounts owned by women engineers are Facebook, LinkedIn and Twitter. Second, women engineers use social media mostly for information exchanging and maintaining pre-existing relationships with friends and family. Third, women engineers considered social media to be not effective platforms for professional communication and privacy issues are the major concerns of adopting social media. In summary, this study offers insights on women engineers' online presence and suggests more effort is required in building online professional support networks for women engineers.
Wang, Dongni, "WOMEN IN ENGINEERING: IDENTITY COMMUNICATION IN SOCIAL MEDIA" (2013). All Theses. 1748.