Direct Marketing of Beef, Pork, or Lamb: Is This an Opportunity for You?

Authors

Matthew Fischer, Clemson UniversityFollow
Steven Richards, Clemson UniversityFollow
Brian G. Bolt, Clemson University

Publication Date

Spring 5-13-2020

Publication Number

LGP 1058

Summary

Direct marketing of livestock products is a venture that can provide additional income if done correctly. This article provides four key steps involved in this type of marketing: (1) identify your market and the laws for selling, (2) choose a meat processor, (3) develop strategies to promote your product, and (4) communicate what you have to offer correctly and concisely.

Publication Type

Brief

Publisher

Land-Grant Press by Clemson Extension

Publisher City

Clemson, SC

Target Audiences

Livestock producers, Meat Producer, and Department of Agriculture

Recommended Citation

Fischer M, Richards S, Bolt B. Direct Marketing of Beef, Pork, or Lamb: Is This an Opportunity for You?. Clemson (SC): Clemson Cooperative Extension, Land-Grant Press by Clemson Extension; 2020. LGP 1058. http://lgpress.clemson.edu/publication/direct-marketing-of-beef-pork-or-lamb-is-this-an-opportunity-for-you/.