Unique Approach to Creating and Implementing a Social Media Strategic Plan

Authors

Jamie Davis, Oregon State University
Karissa Dishon, Oregon State University

Volume

55

Issue

4

DOI

10.34068/joe.55.04.24

Abstract

Social media is a valuable communication, outreach, and marketing tool, yet Extension educators often underutilize social media due to concerns related to lack of guidance and perceived risks. This article showcases a unique approach to creating a social media strategic plan that applies best practices from the field of marketing and addresses Extension educators' apprehensions about using social media. The development and implementation of a statewide plan provided opportunities for each Extension educator to support the plan in varying meaningful ways according to his or her time availability, interest, and comfort level.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Davis, J., & Dishon, K. (2017). Unique Approach to Creating and Implementing a Social Media Strategic Plan. The Journal of Extension, 55(4), Article 24. https://doi.org/10.34068/joe.55.04.24