Internet Use for Small Businesses: Does It Matter?

Authors

Roberto Gallardo, Mississippi State UniversityFollow
Austin Jacobs, Mississippi State UniversityFollow

Volume

52

Issue

4

DOI

10.34068/joe.52.04.14

Abstract

Should small businesses invest time and effort in online presence strategies? Results from the study reported here indicate that younger and smaller businesses benefit, with higher revenues from implementing an online presence strategy over time. The implications for Extension educators include expanding their digital literacy programming to assist small businesses and entrepreneurs in their communities.

Creative Commons License

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Recommended Citation

Gallardo, R., & Jacobs, A. (2014). Internet Use for Small Businesses: Does It Matter?. The Journal of Extension, 52(4), Article 14. https://doi.org/10.34068/joe.52.04.14