Expanding the Reach of Extension Through Social Media

Authors

Laurie W. Gharis, North Carolina State UniversityFollow
Robert E. Bardon, North Carolina State UniversityFollow
Jennifer L. Evans, North Carolina State UniversityFollow
William G. Hubbard, Southern Regional Extension ForestryFollow
Eric Taylor, Texas A&M Forest ServiceFollow

Volume

52

Issue

3

DOI

10.34068/joe.52.03.03

Abstract

With increasing numbers of the public using social media applications, Extension professionals have the ability to apply these same tools to connect with their clients. This article demonstrates how a social media toolset can be employed by Extension professionals by identifying how Extension professionals are currently using social media, illustrating how social media can be integrated into outreach and measured, and describing opportunities and challenges for Extension professionals enhancing their work with social media. With this information, Extension professionals will be better prepared to expand their outreach efforts using social media.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Gharis, L. W., Bardon, R. E., Evans, J. L., Hubbard, W. G., & Taylor, E. (2014). Expanding the Reach of Extension Through Social Media. The Journal of Extension, 52(3), Article 3. https://doi.org/10.34068/joe.52.03.03