The Search for Extension: 7 Steps to Help People Find Research-Based Information on the Internet

Authors

Paul Hill, Utah State UniversityFollow
Heidi B. Rader, University of Alaska Cooperative Extension ServiceFollow
Jeff Hino, Oregon State UniversityFollow

Volume

50

Issue

6

DOI

10.34068/joe.50.06.10

Abstract

For Extension's unbiased, research-based content to be found by people searching the Internet, it needs to be organized in a way conducive to the ranking criteria of a search engine. With proper web design and search engine optimization techniques, Extension's content can be found, recognized, and properly indexed by search engines and people. These techniques will improve the ranking of Extension websites on search engine result pages and drive added traffic to Extension's online content.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Hill, P., Rader, H. B., & Hino, J. (2012). The Search for Extension: 7 Steps to Help People Find Research-Based Information on the Internet. The Journal of Extension, 50(6), Article 10. https://doi.org/10.34068/joe.50.06.10