Volume
48
Issue
1
Abstract
This article suggests targeting Extension resources according to consumers' interests and information search strategies of different age groups. Survey data were used to describe topics of interest to consumers in a Midwestern state, to group consumers according to their involvement in information search, and to assess the influence of age on the information search of consumers. Respondents exhibited four intensity levels in their search for consumer information, which differed by age. Nutrition and health topics emerged as the most important consumer topics across age groups.
Creative Commons License
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Recommended Citation
Loibl, C., Diekmann, F., & Battle, M. T. (2010). How to Target Extension Resources to Different Age Groups: Segmenting the Public According to Interests and Information Search Strategies. The Journal of Extension, 48(1), Article 14. https://tigerprints.clemson.edu/joe/vol48/iss1/14
