Developing educational materials about weight management requires accurate content and sound phrasing. However, our recent experience with healthy weight education using traditional Extension recruitment strategies revealed that attention to reaching the target audience is vital when resource management and educational impact are considered. Delivery of a theory-based healthy weight educational program that missed its mark (reaching fewer than 30% of the intended learners) for Extension audiences serves as a basis to call for examining Extension recruitment practices and allocation of program resources for weight education.

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