Targeted Marketing: Lessons from an Agri-Tourism Enterprise

Authors

Lisa C. Chase, University of Vermont ExtensionFollow

Volume

44

Issue

2

Abstract

Marketing is a top concern for many Extension specialists and for our audiences. Whether we're selling our own programs or helping producers and growers sell their products, we need to understand marketing basics and how to apply them in the field. University of Vermont researchers analyzed marketing methods used by an agri-tourism enterprise to better understand which marketing methods are most effective in different circumstances. The results led to a new hypothesis that has the potential to help Extension personnel identify appropriate marketing methods for specific products.

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Recommended Citation

Chase, L. C. (2006). Targeted Marketing: Lessons from an Agri-Tourism Enterprise. The Journal of Extension, 44(2), Article 13. https://tigerprints.clemson.edu/joe/vol44/iss2/13