Marketing is a top concern for many Extension specialists and for our audiences. Whether we're selling our own programs or helping producers and growers sell their products, we need to understand marketing basics and how to apply them in the field. University of Vermont researchers analyzed marketing methods used by an agri-tourism enterprise to better understand which marketing methods are most effective in different circumstances. The results led to a new hypothesis that has the potential to help Extension personnel identify appropriate marketing methods for specific products.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.