Extension Web sites are not as visible to search engines as they could be. In fact, many are nearly invisible. The search engine optimization techniques described in this article can help bring Extension Web sites--and their content--to millions of searchers. Increased Extension productivity will result.
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Palmer, D. (2006). Raising the Visibility of Extension Web Sites. The Journal of Extension, 44(1), Article 30. https://tigerprints.clemson.edu/joe/vol44/iss1/30