Although rank ordering of issues for needs assessment provides some information, this method does not capture the intensity of respondents concerns. This article presents a method of going beyond rank ordering to study both the intensity of response and uncover priorities for more than a few aggregated issues. Results from a survey of attendees of the Indiana State fair are utilized to illustrate the methodology.

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Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.



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