Although rank ordering of issues for needs assessment provides some information, this method does not capture the intensity of respondents concerns. This article presents a method of going beyond rank ordering to study both the intensity of response and uncover priorities for more than a few aggregated issues. Results from a survey of attendees of the Indiana State fair are utilized to illustrate the methodology.
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Carroll, N., & Lovejoy, S. (2005). Intensity Weighted Ranking: A Methodology for Understanding What Clients Tell Us. The Journal of Extension, 43(6), Article 24. https://tigerprints.clemson.edu/joe/vol43/iss6/24