How might Extension professionals become proficient in engaging communities with knowledge that does not correspond to our own scientific understandings? Cross-cultural engagement (CCE) requires a commitment toward building trust as a foundation for greater relationship and asks us to think within other worldviews in order to understand divergent knowledge. This is quite different from learning about other worldviews from a familiar or scientific perspective. CCE brings diversity of perspective and with it new possibilities for innovation at land-grant universities.
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Hassel, C. A. (2005). The Craft of Cross-Cultural Engagement. The Journal of Extension, 43(6), Article 2. https://tigerprints.clemson.edu/joe/vol43/iss6/2