The International Sugarbeet Institute was developed as a "one-stop" meeting place for growers and providers of goods and services required for sugarbeet production. Growers are provided with the opportunity to discuss their needs and requirements with providers. For 2 days, individuals and companies make available all the machinery, equipment, technology, and services required by the sugarbeet industry. Popular national figures inform growers of issues that affect the industry. Participants share and discuss ideas on how to improve sugarbeet production and maintain a viable sugarbeet industry. Trade shows like the International Sugarbeet Institute are a great tool for Extension educators.
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Khan, M. F. (2004). Bringing People with Common Interests Together at a Trade Show. The Journal of Extension, 42(6), Article 32. https://tigerprints.clemson.edu/joe/vol42/iss6/32