A significant part of the agriculture industry is made up of crop consultants, fieldmen, agronomists, company representatives, and agriculture lenders, all of whom need continual education to stay abreast of new knowledge and information. The Magic Valley Fieldmen's Luncheon program is conducted annually to provide timely education and an information network that benefits the individual and the industry as a whole. Concurrent years of program evaluation data indicate that this Extension program is an effective approach to providing professional development to the target audience and timely information to agriculture professionals and producers via networking.

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