This case study focuses on the development of future marketing opportunities for the Florida Cooperative Extension Service, as seen from the possible perspective of IFAS Administrative personnel. The case study focuses attention on the current activities and impacts of IFAS/Extension, as well as future program focus areas, and uses that information to develop a marketing plan for growth and public recognition. The data included for student analysis come directly from IFAS reports and publications. The accompanying teaching notes are provided to assist readers/users in drawing conclusions based on the data and information presented.
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Alberts, C. A., Wirth, F. F., Gilmore, K. K., & Jones, S. J. (2004). A Case Study on Marketing the Florida Cooperative Extension Service. The Journal of Extension, 42(4), Article 8. https://tigerprints.clemson.edu/joe/vol42/iss4/8