The Alachua County Master Cattlemen program is developed for small beef producers to help increase profitability. Because small beef producers are at a disadvantage in marketing truck loads of cattle and retaining ownership, educational programs relating to beef cattle management are used to give producers tools to manage their cattle in order to become more profitable. As a result of these programs, a small beef cooperative has been formed to take advantage of marketing alternatives. This cooperative has shown a significant increase in price per pound received, and this has resulted in a cumulative economic impact of $42,500.
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Sanders, C., & Place, N. T. (2004). Clientele Impact for Beef Producers from a Grass-Roots Style of Extension Programming. The Journal of Extension, 42(4), Article 21. https://tigerprints.clemson.edu/joe/vol42/iss4/21