This article describes advantages and disadvantages of online research data collection. Two major advantages are reduced cost and fewer respondent errors and omissions. Two major disadvantages are biases inherent in the data collection process and possible security or confidentiality concerns. Cautions include the need to clearly state limitations in the generalizability of findings and to obtain university IRB approval for the collection of data from human subjects.
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O’Neill, B. (2004). Collecting Research Data Online: Implications for Extension Professionals. The Journal of Extension, 42(3), Article 24. https://tigerprints.clemson.edu/joe/vol42/iss3/24