Marketing Cooperative Extension at the Local Level is a highly pragmatic guidebook that stresses the need for creating visibility and recognition for Cooperative Extension county-based and regional programs. The guidebook offers a well-organized menu of strategies, tricks of the trade, and innovative ideas for getting programmatic recognition and developing political support. All staff, not just County Directors, will find useful ideas.
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Varea-Hammond, S. (2004). Guidebook for Marketing Cooperative Extension. The Journal of Extension, 42(2), Article 30. https://tigerprints.clemson.edu/joe/vol42/iss2/30