Guidebook for Marketing Cooperative Extension

Authors

Sonya Varea-Hammond, University of California Cooperative ExtensionFollow

Volume

42

Issue

2

Abstract

Marketing Cooperative Extension at the Local Level is a highly pragmatic guidebook that stresses the need for creating visibility and recognition for Cooperative Extension county-based and regional programs. The guidebook offers a well-organized menu of strategies, tricks of the trade, and innovative ideas for getting programmatic recognition and developing political support. All staff, not just County Directors, will find useful ideas.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Varea-Hammond, S. (2004). Guidebook for Marketing Cooperative Extension. The Journal of Extension, 42(2), Article 30. https://tigerprints.clemson.edu/joe/vol42/iss2/30