In light of the growth of the U.S. Latino population, a model to outreach, serve, and counsel low income, monolingual immigrant Latino clients is proposed. It is suggested that the marketing strategy of educational programs for this particular group is different than for higher income, bilingual Latino groups or other ethnic groups. Traditional market strategies must be combined with less traditional approaches. Guidance and recommendations to help financial counselors maintain a culturally attuned position with their clients while guiding them toward their financial goals are provided.

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