Extension researchers have been encouraged to report response rates obtained in sample surveys. Unfortunately, there is little agreement among survey researchers as to the exact meaning of this term or how it should be calculated and operationally defined. Recently, the work of an industry-wide task force attempted to resolve this problem by recommending alternative definitions and methods of calculation that could be used. Researchers are encouraged to implement the task force's recommendations so that others might be in a better position to properly evaluate the projectability of survey results.
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Wiseman, F. (2003). On the Reporting of Response Rates in Extension Research. The Journal of Extension, 41(3), Article 2. https://tigerprints.clemson.edu/joe/vol41/iss3/2