Extension's mission is to educate and disseminate research to all people, but minority and culturally diverse audiences are often difficult to engage. The article offers seven ideas to help Extension professionals engage these audiences. Learn to understand their culture. Interact with innovators and key leaders in the community, and understand the hierarchy. Identify and solve local issues. Be patient and persistent, and develop early success stories. Adapt the program to their culture, keep the message simple, and repeat the message. Look for win-win situations and financial incentives to encourage participation. Evaluate, revise, and repeat the program.
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Hoorman, J. J. (2002). Engaging Minority and Culturally Diverse Audiences. The Journal of Extension, 40(6), Article 19. https://tigerprints.clemson.edu/joe/vol40/iss6/19