The purposes of the study reported here were to determine: a) if simple educational efforts (a workshop and a booklet) would motivate consumers to prepare their homes for an emergency and b) which variables would best explain if consumers took action. Over 50% of respondents reported preparing for an emergency because of the booklet or workshop. Older and more educated consumers were more likely to take action. Commonly reported actions included storing food, water, and emergency supplies. Variables that best predicted if emergency preparedness actions were taken included: attendance at a Y2K workshop, reading the entire booklet, and having at least a high school education.
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Bowen, C. F., & Faison, N. (2002). Using Simple Educational Methods to Motivate Consumers to Prepare for Emergencies. The Journal of Extension, 40(5), Article 10. https://tigerprints.clemson.edu/joe/vol40/iss5/10