Differences in attitudes toward risk may result in individuals making different, yet correct, decisions. This article illustrates how choice dilemmas, hypothetical life decision situations, can be used in Extension workshops to help individuals identify their own willingness to assume risk and demonstrate differences among individuals. The agriculturally adapted choice dilemmas also illustrate fundamental risk-return trade-offs and the diversity of risks faced by producers. The willingness to assume risk scale is useful in assisting producers to understand their own risk attitudes and provides a means of incorporating risk attitudes into risk management education programs.

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Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.



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