An old-fashioned vehicle,the tabloid-format publication remains a cost-effective method for delivering public issues education. Since 1998, three high-profile public issues have been addressed in tabloids that were distributed as inserts in all the daily newspapers in Oregon. These publications, which have multiple purposes, also have multiple payoffs. Each tabloid's impact is determined by the level of public interest in the issue and by how well the publication carries out its educational objectives. A carefully managed review process allows heavily entrenched factions to be successfully engaged. Significant financial as well as human resources are required for production of a public issue tabloid.
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Bloome, P., Duncan, A., Rost, R., & Novak, T. (2002). Tabloids--A Tool for Public Issues Education. The Journal of Extension, 40(1), Article 23. https://tigerprints.clemson.edu/joe/vol40/iss1/23