An old-fashioned vehicle,the tabloid-format publication remains a cost-effective method for delivering public issues education. Since 1998, three high-profile public issues have been addressed in tabloids that were distributed as inserts in all the daily newspapers in Oregon. These publications, which have multiple purposes, also have multiple payoffs. Each tabloid's impact is determined by the level of public interest in the issue and by how well the publication carries out its educational objectives. A carefully managed review process allows heavily entrenched factions to be successfully engaged. Significant financial as well as human resources are required for production of a public issue tabloid.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.


To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.