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Factors Influencing Adoption of Extension Technology: The Case of PowerPay Debt Reduction Software

Volume

39

Issue

5

Abstract

The case study reported here surveyed users of the PowerPay Debt Reduction software to examine factors that influence the adoption of technology developed by Extension to expedite the transfer of ideas or applications. Respondents were classified into sectors labeled Extension, Military, or Business users. Each of these client segments rated "ease of use" and "product quality" as the major influences on their decision to acquire the software. The "cost of software" was a greater influence for the Business sector, while "administrative attitudes" were more of a factor in Extension and the Military.

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