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Content Analysis of Media Coverage of the 1995 Dietary Guidelines for Americans

Volume

39

Issue

5

Abstract

The study reported here examined the nature of the nutrition messages communicated by the media about the 1995 Dietary Guidelines for Americans. Upon the release of the 1995 Guidelines, a mass media content analysis was conducted to determine the nature of the media messages communicated to the public. Media channels included were national and local newspapers, national television news and news type programs, magazines, and National Public Radio (NPR). Findings indicate that the Dietary Guidelines are not covered adequately by the media. Nutrition educators are encouraged to take a more active role in making their expertise available to the various media channels.

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