Simple Written Resources and Neighborhood Demonstrations Help Amish Adopt Buggy Safety Recommendations
Highway accidents between automobiles and horse-drawn buggies are a major, life-threatening concern in and near Amish settlements in the United States and Canada. In 1996, Extension worked cooperatively with the fourth largest Amish settlement in the world, on a multi-faceted educational program urging Amish families to add reflective tape to their buggies to improve highway visibility. A 1999 study documented a 78% rate of practice adoption for this specific recommended buggy safety innovation in this community. This study demonstrates that Extension can have meaningful educational impact even in strict religious communities like the Amish.
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James, R. E. (2001). Simple Written Resources and Neighborhood Demonstrations Help Amish Adopt Buggy Safety Recommendations. The Journal of Extension, 39(4), Article 6. https://tigerprints.clemson.edu/joe/vol39/iss4/6