As Extension educators shift in new directions to meet challenges of the brand new millennium, the human resources aspect of our learning partnerships gains in importance. The call is for educational leadership in introducing useful frameworks and models that center on building relationships in agricultural marketing. Three key questions frame our view of the future when we begin to focus more clearly on issues of relationship building. What is the future direction affecting Extension teaching and learning leadership? What are the new educational leadership challenges we face? What are effective educational leadership strategies we may consider in meeting these new challenges?

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