Busan International Film Festival run from governor and non-benefit association. The focus of the BIFF is introducing new films and first-time directors, especially those from Asian countries. Another notable feature is the appeal of the festival to young people, both in terms of the large youthful audience it attracts and through its efforts to develop and promote young talent. Therefore it is hard to calculate for economy benefit in own festival; even it was good economy impact to local community. These researches need more specific data from local community.
Event volunteer is one of the important element for become succeed event. Most event need volunteer but most event is held one time or not to long date. This research will give the information that relative the volunteer’s satisfaction, self-esteem, and motivation with economy. I will use the quantitative approach for the purpose of this research. Surveys will be disseminated e-mail to the each year volunteer in BIFF. I will explore three parts of the questions as volunteer satisfaction, self-esteem, and motivation in online group. The satisfaction evolution factors are based on the Kano’s Model that is a well-known tool within TQM that has been successfully used to understand the complexities of customer satisfaction in numerous setting. This study will contribute to the literature by establishing the relationship between volunteer satisfaction and more positive effect in special events. Specifically, this study will determine how the tourism event manager can make positive effect from volunteer characters i.e. Which kind of people are doing special event volunteer, why they want to do volunteer work. Also, this research will aid tourism event managers to improve the local economic and development due to sustainable volunteer program.