The objective was to investigate taste preference for Dr Pepper TEN and Diet Dr Pepper and consumers' willingness to purchase Dr Pepper TEN after viewing the product's commercial. A taste preference test was conducted using 168 students at Clemson University during fall 2013. An online survey developed using Qualtrics consisted of items for demographics, taste preference and consumer behavior after viewing a Dr Pepper TEN commercial. One and two sample proportion Z tests were performed and chi-squared tests were used for testing associations. The majority (overall, males and females) preferred the taste of Dr Pepper TEN (p-value<0.001). There was no evidence of a difference in the proportion of males and females who preferred the taste of Dr Pepper TEN (p-value=0.2546). There was no evidence of an association between gender and likelihood of purchasing Dr Pepper TEN after seeing the commercial (p-value<0.25). The results give doubt to the \just for women\" claim of the advertisements."
Macnaughton, M.; Butterworth, B.; Corverse, A.; Davis, K.; Ewald, E.; Green, H.; Grigg, A.; Jones, E.; Keating, L.; Maurer, M.; Martinez-Dawson, R.; and Dawson, P., "Investigating if Dr. Pepper TEN is a \10\" for men"" (2014). Focus on Creative Inquiry. 8.