Document Type


Publication Date

Winter 2019

Publication Title

Journal of Literacy and Technology Special Edition






Journal of Literacy and Technology


This article synthesizes diverse theoretical perspectives toward developing a pedagogy that addresses the visuality of digital texts. To frame those perspectives and their implications, I use a well - known analogy that Beatrice Warde introduced to typographers in the 1930s: drinking wine from a golden cup or a crystal goblet. I briefly review the theory and research related to visual aspects of texts, generating pedagogical perspectives from several prominent theories and perspectives. I then discuss, illustrated with a few examples, how these pedagogical perspectives might be instantiated in curriculum and instruction and the issues and challenges of doing so. I argue that researchers have done little to directly address those challenges and issues in ways that inform practitioners.


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