Date of Award


Document Type


Degree Name

Master of Science (MS)

Legacy Department

City and Regional Planning

Committee Member

Dr. Caitlin Dyckman

Committee Member

Dr. Timothy Green

Committee Member

Dr. Catherine Mobley


Most of the research on water demand management has occurred in the Western U.S, where there has been a serious and extended water crisis. This study examined the relevance of past influences on water conservation behavior in Pickens and Oconee counties, which are politically conservative and have not yet experienced a set of prolonged and sufficiently severe droughts. The survey results demonstrated that variables such as environmental beliefs, local water concern, and local place attachment could result in water conservation behavior in the Southeastern context. Based on this information, the researcher recommends that planners in the region engage their communities and water purveyors in public education efforts focused on the local environmental benefits of conservation, followed by a process of creating new regulations to reduce water consumption.