Date of Award
Master of Arts (MA)
Communication, Technology, and Society
Dr. Jimmy Sanderson
Dr. John Spinda
Dr. Erin Ash
This project thesis reviewed extant literature pertaining to social media, social media in sport, social identity theory, self-categorization theory and sporting game attendance. Examples of previous industry work are included which demonstrate team-to-fan Twitter interaction in use and what was learned from engaging with fans. A survey was then conducted that explored how sport fans use Twitter and how Twitter engagement with sport organizations might effect their overall identification to a team. Finally, limitations and directions for future research are discussed.
Johns, Joseph, "Twitter and Fan Identification: Lessons Learned from Athletic Communication s Work Experience" (2015). All Theses. 2117.