Date of Award
Master of Arts (MA)
Communication, Technology, and Society
Jones , Karyn
Sanderson , Jimmy
ABSTRACT This thesis explored the use of fear appeals and efficacy statements on protective skin behaviors through the use of the Extended Parallel Process Model. The study explores whether high levels of fear and efficacy motivate individuals toward improved attitude and intention regarding healthy skin behaviors, specifically as it relates to sunscreen and overexposure. The results of this study did not directly support the tenants of the Extended Parallel Process Model. However, the study results did indicate a strong necessity for the existence of self-efficacy measures in preventive messaging in relation to skin cancer prevention. In every scenario of attitude and intention augmentation, self efficacy alone successfully motivated change.
Bates, Meagan, "FEAR AS A MOTIVATOR IN HEALTH CAMPAIGNS" (2014). All Theses. 1935.