Date of Award


Document Type


Degree Name

Doctor of Philosophy (PhD)

Legacy Department

Educational Leadership


Cawthon, Tony W

Committee Member

Barrett , David E

Committee Member

Satterfield , James W

Committee Member

Livingston , Wade G


This study explores the influential factors of high school seniors in their college choice. The participants in this study were high school seniors planning on attending a four-year co-educational non-HBCU private higher education institution in South Carolina. The sample included four participant institutions and 202 total participants. A survey instrument was sent to each participant from an institutional gatekeeper. The survey included demographic questions and specific factors that were rated on a 5 point Likert scale. A factor analysis was conducted on the data and resulted in three factor clusters. The three factors were named: (a) family influence, (b) institutional outreach, and (c) campus/community characteristics. An ANOVA was conducted to determine if a significant difference occurred on the three factor clusters among the four participant institutions. The ANOVA found that the factors of institutional outreach and campus/community characteristics were significantly different among institutions and the family influence factor was not.