Date of Award
5-2015
Document Type
Thesis
Degree Name
Master of Arts (MA)
Legacy Department
Communication, Technology, and Society
Committee Member
Dr. Jimmy Sanderson
Committee Member
Dr. John Spinda
Committee Member
Dr. Erin Ash
Abstract
This project thesis reviewed extant literature pertaining to social media, social media in sport, social identity theory, self-categorization theory and sporting game attendance. Examples of previous industry work are included which demonstrate team-to-fan Twitter interaction in use and what was learned from engaging with fans. A survey was then conducted that explored how sport fans use Twitter and how Twitter engagement with sport organizations might effect their overall identification to a team. Finally, limitations and directions for future research are discussed.
Recommended Citation
Johns, Joseph, "Twitter and Fan Identification: Lessons Learned from Athletic Communication s Work Experience" (2015). All Theses. 2117.
https://tigerprints.clemson.edu/all_theses/2117